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Online to Offline (O2O)
Building an online and offline three-dimensional marketing system and sales network for enterprises
What is O2O omni-channel marketing model?
O2O, i.e., Online to Offline, combines offline business opportunities with internet, making internet become the foreground of offline transaction. Thus, offline services can attract customers on line, and consumers can screen services on line, plus online settlement, quickly forming a scale.
 
Through O2O, users can:
Access to richer and comprehensive merchants and content information of related information;
Make online consulting with merchants in a more convenient way and participate in advance sale; 
Obtain lower prices in comparison with offline direct consumption.
 
Through O2O, merchants can
Having more advertising and display opportunities to attract more new customers to come to stores for consumption;
Check promotion effectiveness and track all transactions;
Grasp user data, and greatly enhance effects of maintenance and marketing regarding old customers;
Better understand users’ psychology via communication and question-answering;
Reasonably arrange operation so as to save costs via online effective booking;
Drive the consumption of new products and new stores in a quicker way;
Reduces the dependence of offline entities on shops in prime locations, largely reducing rental expenses.
 
For O2O platform itself
It is closely related to daily life of users, can bring users with convenience, privileges and consumption guarantee and can attract lots of users of high viscosity;

It has strong promotion effects on merchants and measurable promotion effects and it can attract lots of offline life service merchants to join in;

It produces several times of cash flows compared with C2C and B2C;

It has huge advertising revenue space and more profit modes after forming a scale.

 
Advantages of O2O lie in realizing the perfect combination of online and offline advantages.
Through the shopping guide for online shopping, it perfectly connects internet and ground shops, realizing the grounding of internet. It enables consumers to enjoy online preferential prices and offline intimate services at the same time.
O2O mode realizes the alliance of different merchants. It makes full use of internet’s advantages of trans-regional, no-boundary, mass information and mass users to fully mine offline resources and then promote the transaction of online users and offline goods and services. Group purchase is a typical representative of O2O.
It can make intuitional statistics and tracking evaluations on merchants’ marketing effects, avoiding the unpredictability of promotion effectiveness of traditional marketing modes;
O2O combines online order with offline consumption, and all customer behaviors can undergo accurate statistics and then attract more merchants to join in, providing consumers with more high-quality products and services.
 

 

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